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WOMM COM COMMUNITY MANAGEMENT: Module Two
Module Two: Community Manager
A Community Manager is a more senior position that can serve as the primary “face” of the community, which may include some moderation duties. In addition, the Community Manager will also own the business goals and techniques. There will be some overlap with the Chief Community Officer in smaller organizations.
In this module attendees will get an overview & history of how community initiatives have matured and will learn the strategy development and implementation to running a community from hiring the right team to becoming "the face" of your community. Participants will obtain detailed knowledge of online engagement, listening, measurement and much more!
For more details on WOMM COM Community Management Module Two and a full description of the WOMM COM Community Management Program click HERE.
- Understanding the market, organizational, and member context
- Engaging in and moderating conversations online
- Social tools
- Content development and management
- Metrics and measuring engagement
- Strategy, leadership, and culture
If you are able to answer the following questions, this program is for you!
- What is a hashtag and what’s an example of how they could be beneficial to a community manager?
- What are the eight community manager competencies according to TheCR’s Community Maturity Model?
- What are three metrics for measuring the health and wellness of a branded online community?
- Should a community manager be visible in the community?
- How do you establish governance and communty policies?
- True or False? Twitter is a vibrant online community?
- Why is it important to identify stakeholders as part of a community strategy?
- True or False? Terms of Service are a requirement when building a community, but Rules of Engagement (for members) are optional.
- Is it ever ok to schedule tweets?
- Are anecdotes and stories valuable tools for community managers?
This course will be delivered online in a series of 10 one-hour webinars over the course of 6 weeks.
Sessions will be held every Tuesday and Thursday from May 15 - June 21, from 11am-12pm CT.